Framework for Marketing Management, A reviews

Framework for Marketing Management, A

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List Price: $ 77.00
Price: $ 4.75


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This entry was posted on Saturday, July 24th, 2010 at 6:35 pm and is filed under Accounting. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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5 Responses to “Framework for Marketing Management, A reviews”

  1. K. Nygard Says:
    July 24th, 2010 at 6:41 pm

    Review by K. Nygard for Framework for Marketing Management, A
    Rating:
    This is a very good book for those that don’t have a marketing background. It is relatively short and concise, which made it a quick read. I has most of what is in the larger book (the reference style book), but really does a good job of condensing the material. This is one that I will keep, as it acts like an 800 page reference book, just smaller.

  2. RAP Says:
    July 24th, 2010 at 6:42 pm

    Review by RAP for Framework for Marketing Management, A
    Rating:
    It has good review material, with clear concepts. I decided to keep it for future references.

  3. Satya Shodhak Says:
    July 24th, 2010 at 7:37 pm

    Review by Satya Shodhak for Framework for Marketing Management, A
    Rating:
    My teacher during MBA did her PhD under Kotler. So she was kind of under the gun to make us use this book. Granted that Kotler is condidered a god of marketing. But the book is too overpriced for the content, I would recommed buying only used copies that sell for less than $10

  4. Thurlester D. Dunlap Says:
    July 24th, 2010 at 7:54 pm

    Review by Thurlester D. Dunlap for Framework for Marketing Management, A
    Rating:
    The book was just what I needed for my MBA class. It arrived in a timely manner and was in the position described by seller.

  5. Justin I. Johnson Says:
    July 24th, 2010 at 8:41 pm

    Review by Justin I. Johnson for Framework for Marketing Management, A
    Rating:
    I got the book fast and it was in great shape. It was the international edition and from what I could tell it was no different than the standard one.

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